Hello 👋 Thanks for stopping by.

I’m a UX content designer based in the Bay Area whose creative sweet spot is design, data, and strategy. I love using language to build trust and bring delight to user experiences. Writing is designing, and I enjoy shaping product strategy just as much as the words themselves.

Currently, I’m building products for restaurants and businesses at DoorDash. Before that, I was helping shape the future of digital payments and financial services at Cash App and Meta FinTech.

Here are some of my design principles:

✏️ Show don’t tell: Simple experiences can’t be overstated. Content should add clarity and guidance rather than serve as a crutch.

🗺 Content as a system: Cohesive messaging means designing across all in-product and external touchpoints. Content standards and guidelines should reflect the end-to-end experience.

💡 Data as a superpower: Experimentation should be a key part of the design process to validate hypotheses and measure success.